Written By
Lowri Jones, Marketing Executive

Site speed is a huge part of an ecommerce brand’s online success, but is often something that is neglected or not maintained after a website is pushed live.

We often notice companies investing a good amount of time into producing quality content on their website, but their bounce rate is lacking because their website is slow and users don’t want to stick around.

Speed is extremely important for user experience and is a determining factor in search engine ranking – so getting things moving quickly is key to improving conversion rate. According to Maile Ohye from Google “2 seconds is the threshold for e-commerce website acceptability. At Google, we aim for under half a second“. This metric is a real eye-opener and a good benchmark for success for anyone wanting to improve their site speed.

It’s worth checking how well your website performs with an online speed test tool before making any changes. We favour Pingdom and Google PageSpeed Insights. Both of these tools provide performance insights and outline areas in which to make improvements.

Below are 4 ways to speed up your Magento 2 website to improve conversion and ranking position

1. Optimise Images

Images are often the biggest issue we unearth when auditing sites with oversized web pages. Images with large file sizes, high-res images and uncompressed images can massively reduce page load speed and as almost two-thirds of all web content is made up of imagery – it’s definitely a factor that needs attention.

Our tips to optimise your images for faster loading:

Compress images before uploading into Magento 2 store. Use JPEG’s for products and PNG’s for any graphics such as your logo to reduce file size across the board.

Resize the Image. By taking a large image and reducing it’s dimensions – you can significantly reduce file size. However, be wary not to distort you image by keeping proportions the same.

Images are often set in high resolution so that they are fit for purpose for a variety of different uses. To avoid them bloating your Magento 2 site, optimise them for the web by using the ‘save for web’ feature in Adobe Photoshop.

Screen Shot from Adobe Photoshop demonstrating how to 'save for web'

2. Enable Caching

Caching is the temporary storage of web documents such as pages and images. Your web browser stores copies of web pages you’ve visited recently to reduce its bandwidth usage, server load etc. Full page caching can be used by Magento to speed up the generation of a webpage. A cached page takes significantly less time for a browser to open and as such is a simple way to speed up your site for users.

In Magento 2 backend go to system > cache management. Tick the box of which cache types you would like to enable, then submit in the top left corner.

Screenshot demonstrating how to enable cache in Magento 2

3. Invest in the best/fastest hosting plan possible

Your hosting plan can make a big difference to your site’s overall efficiency, and as Magento 2 has specific technology requirements (view them here) it’s worth considering the options available. If you have any queries with regards to your current hosting package – our Magento certified development team are happy to help. For free advice, get in touch today.

4. Optimise Your Database

Always update your Magento 2 website to the latest version for performance and security purposes. We also recommend consistently checking your database regularly to ensure there are no unnecessary log files present. This can be done by Log cleaning in the Magento Admin.

  1. Log into your Magento backend admin System > Configurations. 
  2. In the left menu under Advanced click on System
  3. Under Log Cleaning, change Enable Log Cleaning to YES and configure the Save Log for 7 days. (You can however change the length of time you want to keep the logs.)
  4. Click Safe Config.

It’s best practise to clean log files but keep regular backups in case reverting back is required.

These tasks are basic suggestions, and would be best performed with the support of a technical professional.

Want to find out more about how to speed up your Magento website? Get in touch with Sutton Silver to discuss your requirements with one of our consultants

CALL US ON 01244 347 680 OR SEND A MESSAGE TO STUDIO@SUTTONSILVER.CO.UK AND SPEAK TO OUR TEAM TODAY.


About the Author
Lowri Jones, Marketing Executive

Lowri has a strong background in various marketing roles. She sits at the centre of Sutton Silver's own online activities and helps to provide an excellent service for digital marketing clients.


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