The Team, Sutton Silver
Following the launch of one of our latest Magento 2 projects, we’re pleased to share a sneak peek behind the scenes with you. By integrating an online shop front with a bespoke ERP system, our team created a totally refreshed website for a localised, seasonal provisioning service – Ibiza Delivers.
Serving holidaymakers across the Balearic island of Ibiza, the company provides high-end excursions and luxury food and drink so people enjoy basking in the Mediterranean sun. The online supermarket is full of fresh produce and exquisite refreshments – both locally sourced and imported from the UK – while additional yacht and villa provisions offer relaxing and luxurious breaks.
Putting their range of services together in a single website, Sutton Silver was able to deliver a beautiful website that visually and functionally reflects the elegant and contemporary style of the business.
There are three strands to the Ibiza Delivers service: Online Supermarket, Yacht & Villa Provisioning and Offshore Services. While their previous website was considerably strong in promoting the online store, our UX/UI audit found that other areas weren’t performing as strongly.
We set about tweaking the structure of Ibiza Delivers’ website to give equal weighting to these other services, without taking focus away from the online supermarket. By transforming how categories are presented, we created a new menu and sub-category structure to highlight the significance of each service strand.
With the online supermarket appearing as the first of these three services, this helps to easily draw most visitors to the products they’re after. The inclusion of selected popular products on the homepage also works as a lead in to the supermarket section.
It was also important to the client to maintain their branding, logo and corporate colour scheme. This was necessary for brand recognition amongst customers and to minimise the impact on existing assets like branded vehicles. Our design team took this into careful consideration during the project, coming up with visuals that look modern and refreshed without deviating from the client’s existing style.
Functionality & integration
Ibiza Delivers’ original website utilised the original Magento platform, but their intention in coming to Sutton Silver was to upgrade to Magento 2. While this sounds like it should be a fairly simple process, it actually involves a lot more complex work to be done.
As Magento 2 uses different architecture to Magento 1, we essentially had to build a brand new website in Magento 2 from scratch. Following that, all data needed to be migrated from the old site to the new – quite a complex process all in all.
On top of this, we needed to ensure that the client’s ERP system would fully integrate with their online platform. This allows Ibiza Delivers to see complete synchronisation of product information, inventory levels and orders at all times. Whenever an item is updated on their system or an order is made online, changes are reflected in both systems simultaneously.
Another important element of the new build was to promote Ibiza Delivers’ Water Taxi service. With several pick-up/drop-off points around the islands, visitors can select destinations to find out further information, including pricing and booking information.
User friendly Magento back end
For the other service areas of Yacht & Villa Provisioning and Offshore Services, greater control over content management was a necessity. While these sections don’t require any transactions, they’re vital to provide visitors with up-to-date information.
Alongside the ability to easily manage text content, we implemented functionality for gallery sections to include high quality photography. In the Magento admin area, a representative of Ibiza Delivers can navigate to the relevant pages and update content through a user-friendly system to edit and save new text and images.
Updating the website is made simple by using content management options and through their back office inventory and order processing system. Constructed with the client’s usage in mind, this new Magento 2 website makes life easier for them to manage and update their own content, without having to rely on further development knowledge.
If you have an ecommerce project on the horizon – whether to create a new store from scratch or migrate from an existing Magento store to the most up-to-date version – get in touch with Sutton Silver to discuss how we can help you to achieve your aims.
Simply speak to one of our consultants on 01244 347 680 or send an email to firstname.lastname@example.org to get started.
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