The Project

WJ Sutton are a jewellery manufacturer and wholesaler based in Birmingham. We were tasked with a brand refresh and website redesign that reflects the brand’s heritage in a modern and digital-friendly manner. We focused on fast, clear user-journeys for high-volume trade orders, easy repeat orders and customisable products, with a UI that complements the precious metals of the jewellery, alongside art direction for a new photographic style.


Magento Ecommerce
B2B Trade Ordering & Pricing
Favourites & Repeat Orders
Customisable Products
Brand Refresh
Art Direction
Responsive Design