About the Project

Witter Towbars is an industry-leading supplier of towbars and associated accessories.  Witter wanted to use its website to sell directly to consumers and enable customers to book fittings online.   When Witter approached us they made only a handful of online sales.

We designed a website which made it easier for customers to find the right towbar for their vehicle by integrating an e-commerce website with the HPI vehicle registration database.  This means consumers can locate their exact vehicle whilst on the site and find the right towbar and accessories.  Once the right products are selected, consumers can book a fitting at a convenient time and place.

The website is helping Witter retain its market-leading status and is generating significantly high volumes of sales.   We continue to work with Witter to maintain their website, improve functionality and we provide search engine optimisation.