Google Guides Startups How to Master SEO in 10 Minutes
27th June, 2012 | Posted by: Sutton Silver
Worried on how effective your Meta Keywords are in your recent SEO efforts? Spending countless hours maximising your content and searching for the perfect percentage of keyword density? This week Google shows the world of startups some SEO basics to get the ball rolling.
On Tuesday Google released a video that provides startups with tips and ideas on how to master search engine optimisation in just 10 minutes.
The video is packed with advice specifically catered to small businesses with websites with 50 pages or less looking to rank only a handful of related search terms. It explains how to choose the best keywords, include analytics code in your site and how to approach marketing in general.
“It’s great to have a fancy site, but try not to focus so much on site fanciness that you don’t actually have indexable and searchable text,” Maile Ohye, GWT Developer, said in the video. “You want to use relevant keywords naturally in your text. These keywords are like query terms that normal people would use to find your product or your business.”
“The anchor text for every link should also be clear and include keywords, whether you are linking to your site or another. This means that “click here” is not descriptive enough phrase to highlight with a link. Instead, it should be “product specifications” or something that better matches the link with the content.”
Ohye also goes on to explain major things to avoid: “Avoid hiring any rogue or shady SEO Company — if they guarantee rankings, it’s too good to be true,” she says. “Don’t participate in 3 way link schemes or buying links for the purpose of upping your PageRank.”
Another common question often on the lips of startups and those looking to spread their brand online is whether they should invest time and resource into social media.
“Play to your authentic strengths,” Ohye added. “It’s likely that your company has limited resources so if your CEO likes to tweet, go ahead and let them. If you have a salesperson who really enjoys Facebook, that’s terrific… and let them interact with the community there.”
We recommend everyone takes a quick look at this video, as we know Google updates it’s algorithms regularly with new ways of determining what’s credible and deserves authority.