It doesn’t matter if your sending your promotional message via email or the post, the success of your mailing will largely depend on the quality of the marketing data, the content of the letter, the offer, the timing and of course making the mailing stand out.
By using a proven formula such as ‘AIDA’ we can check the design has all the right ingredients to persuade your customers to respond to your mailing.
Attention – Your mailing needs to STAND OUT
Interest – Is usually gained by offering something the customer wants or needs
Desire – Highlighting the benefits of your product or service
Action – Make it simple for the customer to act!