Branding

Branding

BrandingYour brand has to communicate who you are, what you do and how well you do it, all in the blink of an eye. If your brand isn’t distinctive and clear, you’re sending out the wrong message and probably invisible to the people you really want to reach.

What we do is get under the skin of your business to develop creative visual identities which create the right perceptions about your company. Whether you have an established brand, or need to start from scratch, we bring creative zeal and insight to develop eye-catching and meaningful concepts which work across both print and digital.

This means that your marketing activity all works together to create instant recognition and understanding, building both brand awareness and trust.

View our case studies or call us today for a free, no obligation discussion about our brand development services.

Get Quote

logo design

What's in a logo? Everything. Our logo design service will capture the essence of your brand to create a strong perception - and easy recall - in the minds of your target audience.

graphic style

Imagery and graphics immediately tell customers if you're relevant to them. The right graphic style should help people remember you. But more than that, it should delight, surprise and gets people talking.

photography

When library images just won't do we co-ordinate the production of cost-effective and hard working original photography which compliments your brand.

tone of voice

Just like graphic style, the tone of voice you adopt either connects or disconnects you from your target audience. Whether your brand is serous or light-hearted, we ensure consistency between your products and services and the text and design of your marketing materials.

bring it all together

We're a multi disciplinary creative agency. We create more powerful brands because we develop the concepts and produce the materials in-house. So the initial idea is carried through to the end result. No dilution. Just results.

  • Branding Examples

    Paymentshield

    Paymentshield insurance group required Sutton Silver to develop a new styling for their consumer facing website. We worked to develop an overall style considering all elements, such as typography, photographic style and tone of voice.

    Brand Features

    Paymentshield Logo

    Logo

    Paymentshield Graphics

    Graphics

    Paymentshield Typography

    Typography

    Paymentshield Photographic style

    Photographic style

    Things Happen. Real Stories. Real Cover.

    The copy style for each of these stories is designed to follow a believable scenario that customers can relate to. We've all had kids shove stuff into the TV and we've all seen floods on the news.

    These stories are about real people with real lives and real problems. The story should never stretch credibility or be too grand in scale.

    You should feel like you know these people, or know someone that this has happened to.

    To enhance this reality and help people identify with the characters, they are mostly referred to by their first names. The only exception is where a family (such as the Johnson's) or a respected figure like a landlord (such as Mr Parrish) is used.

    Paymentshield Bringing it all together

    Bringing it all together

    Paymentshield How it looks on the website
  • Branding Examples

    Hanne & Co

    Hanne & Co is a London-based law firm with a solid, trusted reputation. The company asked us refresh the Hanne & Co brand and create a new website to portray the right image for its modern, multi-disciplinary practice. We modernised the brand and used that as the basis for new stationery and a sleek, up-to-date web design.

    Brand Features

    Hanne & Co Logo

    Logo

    Hanne & Co Graphics

    Graphics

    Hanne & Co Typography

    Typography

    Hanne & Co Photographic style

    Photographic style

    Advising people from all walks of life

    The copy style for each of these stories is designed to follow a believable scenario that customers can relate to. We've all had kids shove stuff into the TV and we've all seen floods on the news.

    These stories are about real people with real lives and real problems. The story should never stretch credibility or be too grand in scale.

    You should feel like you know these people, or know someone that this has happened to.

    To enhance this reality and help people identify with the characters, they are mostly referred to by their first names. The only exception is where a family (such as the Johnsons) or a respected figure like a landlord (such as Mr Parrish) is used.

    Hanne & Co Bringing it all together
    Hanne & Co How it looks on the website